Similar to the never ending debate on which mobile operating system is the ultimate champion, another hot discussion is which digital assistant is better. The main contenders are Apple's Siri, Google's Google Now engine and Microsoft's Cortana. Well, today it seems that Google Now will be pulling up ahead of the competition as Google has announced an API which allows developers to take advantage of the data being collected on Google Now.

This public API will give developers the insights towards the targeted users and ultimately would result in a more personal app experience. Also something to ponder is the voice recognition engine Google Now brings, there were rumors back when Android L was announced that Google Now could potentially control an app with voice.

Now, that dream is nearly there as developers can start working on integrating Google Now onto their app to provide a unique app experience to users. It's not long before both Apple and Microsoft announce the expansion of both Siri and Cortana to third party developers

SOURCE: Gizmodo