At IFA 2016 today, French based firm Withings (owned by Nokia) announced their latest product called the Withings Steel HR. In terms of design, the new Steel HR looks a lot like the company's previous analog based fitness trackers that could last for months. The biggest feature of the Withings Steel HR is it's design, just like other trackers from Withings, the new Steel HR looks like a normal analog watch.

The twist is that the new Steel HR from Withings not only track your fitness data but it also tracks your heart rate and the device can also display simple notifications. In addition to that, Withings also claims that their Steel HR has a battery life of up to 25 days even while the heart rate monitoring is active. This is a pretty impressive feat given that current fitness trackers with HR features can only last up to 7 days.

Withings will begin offering the Withings Steel HR this October for US$ 179.95 (~MYR 740) and US$ 199.95 (~MYR 820) for the 36mm and 40mm models respectively. Learn more about the Withings Steel HR here

ORIGINAL SOURCE: ANDROID CENTRAL