Earlier this year, Swiss watch maker Tag Heuer announced that they are partnering with both Intel and Google to create their first connected watch. Well, after the much anticipated wait, Tag Heuer officially unveiled the new Tag Heuer Connected smart watch that runs on Google's Android Wear platform and features a premium titanium frame with their signature precision lasered etchings.

On the front of this $1,500 Android Wear smartwatch is a 1.5" 360 x 360 circular display and as expected, powering Tag Heuer's first venture into the smartwatch world is an Intel processor (dual core 1.6GHz/500mHz) paired with 1GB of RAM, 4GB of storage, a 410mAh battery and the usual array of wireless connections.

In terms of the software experience, Tag Heuer says that customers will get their hands on some exclusive sports applications as well as three custom watch faces that is exclusive to the Tag Heuer Connected. The software and hardware has been tuned to make the watch portion of the device tick like an actual mechanical watch.


But if you are planning to get this smartwatch, it probably isn't about the Android Wear experience as it is able to do the basics like beam notification to your wrist and track steps but it does not have features like heart rate tracking. However, Tag Heuer is mostly selling this as a high end timepiece with the 'connected to eternity' hashtag but while this is probably the most expensive Android Wear smartwatch to date, it is considered affordable when you compare it to other watches from the company.

Despite the theme to get you connected to eternity, Tag Heuer has already got you covered if you think that the digital smartwatch experience is not to your liking. After two years, you will have the option to trade in your Tag Heuer Connected for a genuine Carrera mechanical watch for an extra $1,500 which is actually a pretty good deal since the price of a Carrera itself is well over $3,000.

In the mean time, Tag Heuer will start offering their new Connected watch to customers in the US starting today for $1,500 and expect to see it become available in other Tag Heuer shops worldwide in the coming weeks and months ahead. As referenced by the microsite, the Tag Heuer Connected will retail in Malaysia for MYR 6,100.


ORIGINAL SOURCE: TAG HEUER