Alongside the announcement of the Moto Z Play this morning, Lenovo also showed off a new Moto Mod from camera maker Hasselblad. The company famously known for it's medium format camera recently announced a mirrorless camera and the announcement today is the company's first dive into the consumer smartphone world.

The new Hasselblad True Zoom Moto Mod does not actually utilize any of Hasselblad's imaging technology but it does take advantage of Hasselblad's software algorithm. For US$ 299 (~MYR 1,200) Hasselblad's Moto Mod is pretty affordable. This Moto Mod will support all three Moto Z phones and introduces a xenon flash, a physical shutter button, the ability to shoot photos in RAW and a 10x optical zoom.

Learn more about Hasselblad's Moto Mod here

Hasselblad True Zoom Moto Mod Key Specifications

— 12MP 1/2.3-inch BSI CMOS sensor
— f3.5-6.5 aperture
— 25-250mm focal length
— 100-3200 ISO
— 152.3 x 72.9 x 9.0-15.1
— 145g
ORIGINAL SOURCE: MOTOROLA