Asus's new Zenfone 3 series comes with a new aluminium unibody design

12:27:00 AM dickwyn 0 Comments

At Computex today, Asus unveiled their third generation ZenFone series called the ZenFone 3. Unlike it's predecessor, the ZenFone 3 series this year ditches Intel processors for Qualcomm ones because Intel recently announced they will stop making chips for smartphones.

But what's new with this ZenFone 3 series is that Asus has upgraded the plasticky design from last year's ZenFone 2 series to a more premium metal unibody design for the ZenFone 3 Deluxe and ZenFone 3 Ultra while the standard ZenFone 3 will come in a glass and aluminum design. Asus says that they have worked hard to engineer a unibody aluminium design that doesn't include the antenna lines that metal phones usually come with.

In term of the actual hardware powering these devices, the ZenFone 3 Deluxe is the most powerful among the trio and is also the first smartphone to come with 6GB of RAM. All three devices come with USB Type-C as standard and the cameras in the back all support 4-axis OIS alongside a 3-axis EIS to make photos and videos look better. Also all three ZenFone 3 device have fingerprint scanners.

Asus didn't bother to put a fancy 2.5K display on their new smartphones as they kept it at 1080P across the board but they did include big batteries and in the case of the ZenFone 3 Ultra, there's also a powerbank mode that enables the 4,600mAh battery to act as a powerbank to other devices.

While the ZenFone 3 Ultra is the biggest among the bunch, it doesn't come with the most powerful processing package out there. It does however come with the Snapdragon 625 chipset which takes advantage of Qualcomm's new 14nm process.

The ZenFone 3 series will begin at US$ 249 (~MYR 1,024) for the baseline ZenFone 3 and expect to hear more about specific pricing when the ZenFone 3 arrives in Malaysia (August 2016) later this year.

Asus ZenFone 3 Key Specifications

— 5.5-inch 1080P IPS display
— Snapdragon 625 SoC
— 3/4GB RAM
— 32/64GB expandable memory
— 16MP f2.0 rear camera with OIS
— 8MP wide angle front camera
— 3,000mAh battery
— Android 6.0 Marshmallow
— 152.6 x 77.4 x 7.7mm
— 155g
— Dual SIM LTE
— Shimmer Gold, Aqua Blue, Sapphire Black, Moonlight White

— US$ 249 (~MYR 1,024)

Asus ZenFone 3 Deluxe Key Specifications

— 5.7-inch 1080P Super AMOLED display
— Snapdragon 820 SoC
— 4/6GB RAM
— 64/128/256GB expandable memory
— 23MP f2.0 rear camera with OIS
— 8MP wide angle front camera
— 3,000mAh battery w/QC 3.0
— Android 6.0 Marshmallow w/Zen UI 3.0
— 152.6 x 77.4 x 7.5mm
— 170g
— Dual SIM LTE
— Titanium Gray, Glacier Silver, Sand Gold

— US$ 499 (~MYR 2,050)

Asus ZenFone 3 Ultra Key Specifications

— 6.8-inch Tru2Life+ IPS LCD display
— Snapdragon 625 SoC
— 3GB RAM
— 64/128/256GB expandable memory
— 23MP f2.0 rear camera with OIS
— 8MP wide angle front camera
— 4,600mAh battery w/QC 3.0
— Android 6.0 Marshmallow w/Zen UI 3.0
— 186.4 x 93.9 x 6.8mm
— 233g
— Dual SIM LTE
— Titanium Gray, Glacier Silver, Rose Pink

— US$ 479 (~MYR 1,970)